The purpose of this case study is to highlight and explain Tesla’s management strategies, organizational policies and foresight approaches for implementing a pragmatic strategy for the future mass production of electric vehicles (EVs) at affordable prices. Due to changing technology, uncertainty and increasing global instability in business operations; and the alarming emission of carbon dioxide (CO2) into the atmosphere as a result of fossil fuel burning, which is responsible for the cause of climate change, greenhouse effect and global warming. Management at Tesla have developed an ambitious plan and strategy in respond to these challenges through long range battery technology that will enable production of high volume and low cost electric cars with no fumes, noise or dirt to millions.
|Title of host publication||Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Technology, Globalization and Workforce Diversity|
|Editors||Deborah A Schreiber, Zane L. Berge|
|Publication status||Published - 29 Mar 2019|