Finding a Place for Market Segmentation

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference
    Place of PublicationLeeds
    Publication statusPublished - 2009
    EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
    Duration: 7 Jul 20099 Jul 2009


    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    • Best paper award

      Taramonli, Sandy (Recipient), 3 Jul 2012

      Prize: Prize (including medals and awards)

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