Finding a Place for Market Segmentation

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationLeeds
Publication statusPublished - 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009


ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
  • Best paper award

    Sandy Taramonli (Recipient), 3 Jul 2012

    Prize: Prize (including medals and awards)

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