Finding a Place for Market Segmentation

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationLeeds
Publication statusPublished - 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009


ConferenceAcademy of Marketing Conference
CountryUnited Kingdom

Cite this

Quinn, L. (2009). Finding a Place for Market Segmentation. In Academy of Marketing Conference Leeds.