Finding a Place for Market Segmentation

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference
Place of Publication	Leeds
Publication status	Published - 2009
Event	Academy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Leeds
Period	7/07/09 → 9/07/09

Best paper award
Taramonli, Sandy (Recipient), 3 Jul 2012
Prize: Prize (including medals and awards)

Prizes