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Female Leadership: The Case of Ursula Burns

  • Alfred Akakpo
  • , Nathalie Gasaro
    • Coventry University Students' Union

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    This case discusses women’s leadership traits, personalities, leadership styles, and the challenges that women face in their role as leaders. To illustrate some of these challenges, this case explores the experience of Ursula Burns, ex-Chief Executive Officer (CEO) of Xerox. Evidence shows that she is honest, straightforward, communicates her thoughts and ideas to others, and leads by example. However, like many women, she faced diverse challenges, including discrimination and projected stereotypes. What are some short-term and long-term solutions to the challenges such women face?
    Original languageEnglish
    Title of host publicationSage Publication
    Pages1-15
    Number of pages15
    ISBN (Electronic)9781526441966
    Publication statusPublished - 2 Jan 2018

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 5 - Gender Equality
      SDG 5 Gender Equality

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