This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).
|Publication status||Published - 5 Jul 2013|
|Event||Moral dynamics and socially responsible consumer behavior - IESE Business School Campus, Barcelona, Spain|
Duration: 4 Jul 2013 → 7 Jul 2013
|Conference||Moral dynamics and socially responsible consumer behavior|
|Abbreviated title||EACR 2013|
|Period||4/07/13 → 7/07/13|
Bibliographical noteThe full text is available from: http://www.acrwebsite.org/volumes/v10e/eacr_v10_13778.pdf
- Social Network Sites
Doster, L. (2013). Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research. 146-147. Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain.