Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research

Leigh Doster

Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research

Leigh Doster

Research output: Contribution to conference › Paper

Abstract

This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).

Original language	English
Pages	146-147
Publication status	Published - 5 Jul 2013
Event	Moral dynamics and socially responsible consumer behavior - IESE Business School Campus, Barcelona, Spain Duration: 4 Jul 2013 → 7 Jul 2013

Conference

Conference	Moral dynamics and socially responsible consumer behavior
Abbreviated title	EACR 2013
Country/Territory	Spain
City	Barcelona
Period	4/07/13 → 7/07/13

Bibliographical note

The full text is available from: http://www.acrwebsite.org/volumes/v10e/eacr_v10_13778.pdf

Keywords

Teenagers
Voyeurism
Social Network Sites

Access to Document

http://acrwebsite.org/volumes/1013778/volumes/v10e/E-10

Cite this

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title = "Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research",

abstract = "This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).",

keywords = "Teenagers, Voyeurism, Social Network Sites",

author = "Leigh Doster",

note = "The full text is available from: http://www.acrwebsite.org/volumes/v10e/eacr_v10_13778.pdf; Moral dynamics and socially responsible consumer behavior, EACR 2013 ; Conference date: 04-07-2013 Through 07-07-2013",

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N2 - This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).

AB - This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).

KW - Teenagers

KW - Voyeurism

KW - Social Network Sites

M3 - Paper

SP - 146

EP - 147

T2 - Moral dynamics and socially responsible consumer behavior

Y2 - 4 July 2013 through 7 July 2013

ER -

Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research

Abstract

Conference

Bibliographical note

Keywords

Access to Document

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Cite this