Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research

Leigh Doster

    Research output: Contribution to conferencePaper

    Abstract

    This paper examines the role of voyeurism in motivating everyday teen use of social network sites (SNS). We explore the benefits that teens derive from these voyeuristic practices and to what extent they re-enact “learned” behaviours of exhibitionism and voyeurism from Reality TV in SNSs. Teen consumption of social network sites (SNSs) has exploded over the last decade. UK teens spend an average of 8 hours/week on SNSs (ComScore, 2011), consulting them frequently (21% >10 times/day: OFCOM, 2011) wherever they are and whatever they are doing. As the most prolific users, teens are innovators and their behaviours are therefore of interest as they are likely to be replicated by subsequent adopters. Whilst teen behaviour is undoubtedly shaped by digital technology; teens are shaping technological developments and social norms in this medium (Boyd, 2007).
    Original languageEnglish
    Pages146-147
    Publication statusPublished - 5 Jul 2013
    EventMoral dynamics and socially responsible consumer behavior - IESE Business School Campus, Barcelona, Spain
    Duration: 4 Jul 20137 Jul 2013

    Conference

    ConferenceMoral dynamics and socially responsible consumer behavior
    Abbreviated titleEACR 2013
    CountrySpain
    CityBarcelona
    Period4/07/137/07/13

    Fingerprint

    Social media
    Teens
    Consumer research
    Social networks
    Consulting
    Innovators
    Social norms
    Digital technology
    Technological development

    Bibliographical note

    The full text is available from: http://www.acrwebsite.org/volumes/v10e/eacr_v10_13778.pdf

    Keywords

    • Teenagers
    • Voyeurism
    • Social Network Sites

    Cite this

    Doster, L. (2013). Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research. 146-147. Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain.

    Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research. / Doster, Leigh.

    2013. 146-147 Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain.

    Research output: Contribution to conferencePaper

    Doster, L 2013, 'Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research' Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain, 4/07/13 - 7/07/13, pp. 146-147.
    Doster L. Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research. 2013. Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain.
    Doster, Leigh. / Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Presented at European Academy of Consumer Research. Paper presented at Moral dynamics and socially responsible consumer behavior, Barcelona, Spain.
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