Fear Of Missing Out: Is Voyeurism Driving Teen Consumption of Social Media? Presented at European Marketing Academy Conference

Leigh Doster

    Research output: Contribution to conferencePaper

    Abstract

    This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). Our aim was to understand the purpose, benefits and importance of teen social monitoring activities in SNS. We found that voyeurism was commonplace, habitual and central to teens’ enjoyment of the medium. It enabled them to clarify their own identities, develop relationships, boost self-esteem and moreover was highly entertaining. SNS have blurred the boundaries between public and private; enabling socially accepted ‘mediated voyeurism’ and reconfiguring social norms around privacy, disclosure and observation of others. We argue that voyeurism is the common strand drawing all of the motivations for using SNS together.
    Original languageEnglish
    Publication statusPublished - 6 Jun 2014
    Event43rd EMAC Annual Conference : Paradigm shifts & Interactions - University of Valencia, Valencia, Spain
    Duration: 3 Jun 20146 Jun 2014

    Conference

    Conference43rd EMAC Annual Conference
    CountrySpain
    CityValencia
    Period3/06/146/06/14

    Fingerprint

    Social media
    Marketing
    Teens
    Social networks
    Monitoring
    Social norms
    Enjoyment
    Privacy
    Self-esteem
    Disclosure

    Bibliographical note

    The full text is available from: http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

    Keywords

    • Social Media
    • Social Network Sites
    • Voyeurism
    • Teenagers

    Cite this

    Doster, L. (2014). Fear Of Missing Out: Is Voyeurism Driving Teen Consumption of Social Media? Presented at European Marketing Academy Conference. Paper presented at 43rd EMAC Annual Conference , Valencia, Spain.

    Fear Of Missing Out: Is Voyeurism Driving Teen Consumption of Social Media? Presented at European Marketing Academy Conference. / Doster, Leigh.

    2014. Paper presented at 43rd EMAC Annual Conference , Valencia, Spain.

    Research output: Contribution to conferencePaper

    Doster, L 2014, 'Fear Of Missing Out: Is Voyeurism Driving Teen Consumption of Social Media? Presented at European Marketing Academy Conference' Paper presented at 43rd EMAC Annual Conference , Valencia, Spain, 3/06/14 - 6/06/14, .
    Doster, Leigh. / Fear Of Missing Out: Is Voyeurism Driving Teen Consumption of Social Media? Presented at European Marketing Academy Conference. Paper presented at 43rd EMAC Annual Conference , Valencia, Spain.
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    abstract = "This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). Our aim was to understand the purpose, benefits and importance of teen social monitoring activities in SNS. We found that voyeurism was commonplace, habitual and central to teens’ enjoyment of the medium. It enabled them to clarify their own identities, develop relationships, boost self-esteem and moreover was highly entertaining. SNS have blurred the boundaries between public and private; enabling socially accepted ‘mediated voyeurism’ and reconfiguring social norms around privacy, disclosure and observation of others. We argue that voyeurism is the common strand drawing all of the motivations for using SNS together.",
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