| Original language | English |
|---|---|
| Title of host publication | Ethical and Social Marketing in Asia |
| Editors | Bang Nguyen, Chris Rowley |
| Publisher | Chandos |
| Pages | 215-232 |
| Number of pages | 17 |
| Edition | 1 |
| ISBN (Electronic) | 9780081001042 |
| ISBN (Print) | 9780081000977 |
| Publication status | Published - 15 Feb 2015 |
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