Original language | English |
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Title of host publication | Ethical and Social Marketing in Asia |
Editors | Bang Nguyen, Chris Rowley |
Publisher | Chandos |
Pages | 215-232 |
Number of pages | 17 |
Edition | 1 |
ISBN (Electronic) | 9780081001042 |
ISBN (Print) | 9780081000977 |
Publication status | Published - 15 Feb 2015 |
Fairness Management in Singapore, Malaysia, and Thailand
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review