| Original language | English |
|---|---|
| Title of host publication | Ethical and Social Marketing in Asia |
| Editors | Bang Nguyen, Chris Rowley |
| Publisher | Chandos |
| Chapter | 12 |
| Pages | 233-252 |
| Number of pages | 19 |
| ISBN (Electronic) | 9780081001042 |
| ISBN (Print) | 9780081000977 |
| Publication status | Published - 15 Feb 2015 |
Publication series
| Name | Chandos Asian Studies Series |
|---|