Fairness Management in India, Pakistan and Bangladesh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEthical and Social Marketing in Asia
EditorsBang Nguyen, Chris Rowley
PublisherChandos
Chapter12
Pages233-252
Number of pages19
ISBN (Electronic)9780081001042
ISBN (Print)9780081000977
Publication statusPublished - 15 Feb 2015

Publication series

NameChandos Asian Studies Series

Cite this

Simkin, L. (2015). Fairness Management in India, Pakistan and Bangladesh. In B. Nguyen, & C. Rowley (Eds.), Ethical and Social Marketing in Asia (pp. 233-252). (Chandos Asian Studies Series). Chandos.