Original language | English |
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Title of host publication | Ethical and Social Marketing in Asia |
Editors | Bang Nguyen, Chris Rowley |
Publisher | Chandos |
Chapter | 12 |
Pages | 233-252 |
Number of pages | 19 |
ISBN (Electronic) | 9780081001042 |
ISBN (Print) | 9780081000977 |
Publication status | Published - 15 Feb 2015 |
Publication series
Name | Chandos Asian Studies Series |
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