Factors Affecting eWOM Credibility, Information Adoption, and Purchase Intention on Generation Y: A Case from Thailand

Ahmad Daowd, Ruaa Hasan, Tillal Eldabi, Piyya Muhammad Rafi-Ul-Shan, Dongmei Cao, Naphat Kasemsarn

School of Strategy and Leadership

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

530 Downloads (Pure)

1 results
- Last Name(descending)

Dongmei Cao
- School of Strategy and Leadership - Assistant Professor (Academic)
- Research Centre for Business in Society - Associate
Person: Teaching and Research