Factors Affecting eWOM Credibility, Information Adoption, and Purchase Intention on Generation Y: A Case from Thailand

Ahmad Daowd, Ruaa Hasan, Tillal Eldabi, Piyya Muhammad Rafi-Ul-Shan, Dongmei Cao, Naphat Kasemsarn

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)
1053 Downloads (Pure)

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