Factors Affecting eWOM Credibility, Information Adoption, and Purchase Intention on Generation Y: A Case from Thailand

Ahmad Daowd, RUAA Hasan, Tillal Eldabi, Piyya Muhammad Rafi-Ul-Shan, Dongmei Cao, Naphat Kasemsarn

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)(In-press)
JournalJournal of Enterprise Information Management
Volume(In-press)
Publication statusAccepted/In press - 4 Feb 2020

Keywords

  • Electric Word of Mouth (eWOM)
  • Generation Y
  • Purchase Intention
  • eWOM adoption
  • eWOM credibility
  • Social Media
  • Consumer Reviews

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