There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities.
Bibliographical noteNOTICE: this is the author’s version of a work that was accepted for publication in Information & Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Information & Management, [54, 4, (2016)] DOI: 10.1016/j.im.2016.11.004
© 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
- B2B online communities
- Active participation
- Social exchange
- Information systems success