Factors affecting active participation in B2B online communities: An empirical investigation

Rebwar Kamal Gharib; Elly Philpott; Yanqing Duan

doi:10.1016/j.im.2016.11.004

Factors affecting active participation in B2B online communities: An empirical investigation

Rebwar Kamal Gharib, Elly Philpott, Yanqing Duan

School of Strategy and Leadership

Research output: Contribution to journal › Article › peer-review

22 Citations (Scopus)

199 Downloads (Pure)

Abstract

There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities.

Original language	English
Pages (from-to)	516-530
Number of pages	15
Journal	Information & Management
Volume	54
Issue number	4
Early online date	22 Nov 2016
DOIs	https://doi.org/10.1016/j.im.2016.11.004
Publication status	Published - Jun 2017

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Information & Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Information & Management, [54, 4, (2016)] DOI: 10.1016/j.im.2016.11.004

© 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

B2B online communities
Active participation
Social exchange
Information systems success

Access to Document

10.1016/j.im.2016.11.004

Post-PrintAccepted author manuscript, 1.08 MBLicence: CC BY-NC-ND

https://uobrep.openrepository.com/handle/10547/621926Licence: CC BY-NC-ND

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Rebwar Kamal Gharib
- Faculty Research Centre for Business in Society - Associate
- School of Strategy and Leadership - Associate Head of School - Recruitment & Marketing
Person: Doctorate Student, Teaching and Research

Cite this

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title = "Factors affecting active participation in B2B online communities: An empirical investigation",

abstract = "There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities.",

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