Original language | English |
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Publication status | Published - Mar 2010 |
Bibliographical note
Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/Keywords
- marketing
- services
- higher education
- decision-making