Fact or fiction: the information search behaviour of Taiwanese home and overseas students

Hsiao-Pei (Sophie) Yang; J. Robson

Fact or fiction: the information search behaviour of Taiwanese home and overseas students

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - Mar 2010

Bibliographical note

Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

Keywords

marketing
services
higher education
decision-making

Access to Document

Fact or fiction

Cite this

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title = "Fact or fiction: the information search behaviour of Taiwanese home and overseas students",

keywords = "marketing, services, higher education, decision-making",

author = "Yang, {Hsiao-Pei (Sophie)} and J. Robson",

note = "Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/",

year = "2010",

month = mar,

language = "English",

}

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AU - Robson, J.

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KW - services

KW - higher education

KW - decision-making

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