Fact or fiction: the information search behaviour of Taiwanese home and overseas students

    Research output: Contribution to conferencePaper

    9 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - Mar 2010

    Bibliographical note

    Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

    Keywords

    • marketing
    • services
    • higher education
    • decision-making

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