Fact or fiction: the information search behaviour of Taiwanese home and overseas students

    Research output: Contribution to conferencePaper

    9 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - Mar 2010

    Bibliographical note

    Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

    Keywords

    • marketing
    • services
    • higher education
    • decision-making

    Cite this

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    title = "Fact or fiction: the information search behaviour of Taiwanese home and overseas students",
    keywords = "marketing, services, higher education, decision-making",
    author = "Yang, {Hsiao-Pei (Sophie)} and J. Robson",
    note = "Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/",
    year = "2010",
    month = "3",
    language = "English",

    }

    TY - CONF

    T1 - Fact or fiction: the information search behaviour of Taiwanese home and overseas students

    AU - Yang, Hsiao-Pei (Sophie)

    AU - Robson, J.

    N1 - Paper presented at the 5th International Conference on Higher Education Marketing (ICHEM), Held 29th-31st March, 2010, Southampton, UK. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

    PY - 2010/3

    Y1 - 2010/3

    KW - marketing

    KW - services

    KW - higher education

    KW - decision-making

    M3 - Paper

    ER -