Extended Reality in Marketing: Theoretical Foundations and Practical Applications

Cherniece Plume; Haoye Sun; Shannen Gibbons

Extended Reality in Marketing: Theoretical Foundations and Practical Applications

Cherniece Plume, Haoye Sun, Shannen Gibbons

CBL School of Management

Oxford Brookes University

Research output: Book/Report › Book › peer-review

Original language	English
Publisher	Taylor and Francis
Publication status	In preparation - 31 Dec 2026

Keywords

Extended Reality
Virtual Reality
Mixed Reality
Marketing Strategies
Consumer Engagement
Brand loyalty
Digital Advertising
Immersive Experiences
Data Analytics

Cite this

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title = "Extended Reality in Marketing: Theoretical Foundations and Practical Applications",

keywords = "Extended Reality, Virtual Reality, Mixed Reality, Marketing Strategies, Consumer Engagement, Brand loyalty, Digital Advertising, Immersive Experiences, Data Analytics",

author = "Cherniece Plume and Haoye Sun and Shannen Gibbons",

year = "2026",

month = dec,

day = "31",

language = "English",

publisher = "Taylor and Francis",

address = "United Kingdom",

}

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KW - Extended Reality

KW - Virtual Reality

KW - Mixed Reality

KW - Marketing Strategies

KW - Consumer Engagement

KW - Brand loyalty

KW - Digital Advertising

KW - Immersive Experiences

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