Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience

Cherniece Plume; Haoye Sun; Soomal Murtaza

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience

Cherniece Plume, Haoye Sun, Soomal Murtaza

CBL School of Management

Research output: Book/Report › Book › peer-review

Original language	English
Publisher	Taylor and Francis
Publication status	In preparation - 30 Sept 2025

Keywords

Extended Reality
Virtual Reality
Augmented Reality
Mixed Reality
Consumer Engagement
Immersive Experience
Fashion Technology
Consumer Behaviour
Purchase Intention
Digital Fashion

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience",

keywords = "Extended Reality, Virtual Reality, Augmented Reality, Mixed Reality, Consumer Engagement, Immersive Experience, Fashion Technology, Consumer Behaviour, Purchase Intention, Digital Fashion",

author = "Cherniece Plume and Haoye Sun and Soomal Murtaza",

year = "2025",

month = sep,

day = "30",

language = "English",

publisher = "Taylor and Francis",

address = "United Kingdom",

}

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AU - Plume, Cherniece

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AU - Murtaza, Soomal

PY - 2025/9/30

Y1 - 2025/9/30

KW - Extended Reality

KW - Virtual Reality

KW - Augmented Reality

KW - Mixed Reality

KW - Consumer Engagement

KW - Immersive Experience

KW - Fashion Technology

KW - Consumer Behaviour

KW - Purchase Intention

KW - Digital Fashion

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PB - Taylor and Francis

ER -