Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity

Nilanthi Ratnayake, A.J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationUnknown Host Publication
Publication statusPublished - 2008

Bibliographical note

Paper presented at the 2008 Academy of Marketing Conference, held 8-10 July 2008, Aberdeen, UK. The full text of this item is not available from the repository.

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