Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity

Nilanthi Ratnayake; A.J. Broderick

Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity

Nilanthi Ratnayake, A.J. Broderick

Coventry University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Original language	English
Title of host publication	Unknown Host Publication
Publication status	Published - 2008

Bibliographical note

Paper presented at the 2008 Academy of Marketing Conference, held 8-10 July 2008, Aberdeen, UK. The full text of this item is not available from the repository.

Access to Document

Cite this

@inproceedings{04e667bdc8ba42d4a6a11db8327f3b88,

title = "Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity",

author = "Nilanthi Ratnayake and A.J. Broderick",

note = "Paper presented at the 2008 Academy of Marketing Conference, held 8-10 July 2008, Aberdeen, UK. The full text of this item is not available from the repository.",

year = "2008",

language = "English",

booktitle = "Unknown Host Publication",

}

TY - GEN

T1 - Expressing social identity through brand relationships: the relationship between consumer memory, brand image and social identity

AU - Ratnayake, Nilanthi

AU - Broderick, A.J.

N1 - Paper presented at the 2008 Academy of Marketing Conference, held 8-10 July 2008, Aberdeen, UK. The full text of this item is not available from the repository.

PY - 2008

Y1 - 2008

M3 - Conference proceeding

BT - Unknown Host Publication

ER -