Exploring Theoretical Concepts for Explaining Sharing in the Social Media Environment

Cherniece Plume, Emma Slade

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


The concept of sharing has been amplified with the development of various social media platforms that enable consumers to share knowledge with each other and subsequently influence their attitudes and purchase intentions. However, recent studies have tended to utilise social psychological theories to explore sharing on social media and have concentrated on the behaviour of those that share rather than the underlying individual motivations that lead them to share. This paper outlines some of the theories used within the current sharing literature and suggests that combining uses and gratifications theory and self-construal theory is better suited to examining the underlying motivations of sharing.
Original languageEnglish
Title of host publicationConference on e-business, e-services and e-society
Subtitle of host publicationSocial Media: The good, the bad, and the ugly
Number of pages6
ISBN (Electronic)978-3-319-45234-0
ISBN (Print)978-3-319-45233-3
Publication statusPublished - 23 Aug 2016
Externally publishedYes


  • Uses and gratifications
  • Sharing
  • Motivations
  • Social media
  • Self-construal


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