Exploring the Potential for Theory Elaboration to Strengthen CSR Theorisation and to Offer Enhanced CSR Theory: The Role of Grounded Theory

Corporate social responsibility (CSR) is often criticized for being undertheorized, contested, and largely redundant in the field of business and society. Yet limited attention has been paid to diverse ways of theorizing CSR. Driven by the identified weaknesses in the theoretical development of CSR, this research aims to explore the potential of theory elaboration implemented via grounded theory (GT) in strengthening CSR theorization. In doing so, the study offers a unique contribution by being the first study to offer actionable steps and guidelines for implementing theory elaboration via GT in CSR research. The study also offers a typology that can serve as a decision-making tool for researchers seeking to implement theory elaboration through GT in their CSR studies. Lastly, as a result of conducting two sets of literature reviews, the study outlines a number of CSR topics that can benefit from the proposed research pathway, and the particular theoretical CSR benefits theory elaboration via GT can offer. Hence, the study aspires to serve as a “stepping stone” for offering enhanced CSR theory.