Expanding product audit methodology throughout the automotive supply chain to facilitate improvement in craftsmanship during new product introduction

Glen A. Turley, Mark A Williams, Charles Tenant

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

2 Citations (Scopus)

Abstract

In the automotive segment, quality and reliability can no longer distinguish a premium vehicle from other automotive brands. Therefore premium manufacturers must compete on the perceived quality that a product exhibits, known as craftsmanship. Craftsmanship is affected by both the level of the design and the ability to conform to that design in the production environment. This means a company's New Product Introduction (NPI) process can have a significant effect upon craftsmanship. Also with more complex design and manufacturing processes being outsourced to the supply base, the relationship between suppliers and the Original Equipment Manufacturer (OEM) is critical to craftsmanship definition and execution. This paper focuses upon how conformance to craftsmanship design can be achieved through the introduction of a common product audit methodology throughout the supply base. The adoption of this methodology was found to achieve rapid part maturation in terms of quality and craftsmanship during the delivery stage of New Product Introduction.
Original languageEnglish
Title of host publicationProceedings ICED 05, the 15th International Conference on Engineering Design
Pages87-88
Number of pages2
Publication statusPublished - 2005
Event15th International Conference on Engineering Design: Engineering Design and the Global Economy - Melbourne, Australia
Duration: 1 Aug 2005 → …

Conference

Conference15th International Conference on Engineering Design: Engineering Design and the Global Economy
Abbreviated titleICED 05
Country/TerritoryAustralia
CityMelbourne
Period1/08/05 → …

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