Evaluating Theoretical Developments in Market Segmentation: Observations and Future Research Directions

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationCheltenham
Publication statusPublished - 2004
EventAcademy of Marketing Conference - Gloucester University, Cheltenham, United Kingdom
Duration: 6 Jul 20049 Jul 2004

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityCheltenham
Period6/07/049/07/04

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