Evaluating Theoretical Developments in Market Segmentation: Observations and Future Research Directions

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference
Place of Publication	Cheltenham
Publication status	Published - 2004
Event	Academy of Marketing Conference - Gloucester University, Cheltenham, United Kingdom Duration: 6 Jul 2004 → 9 Jul 2004

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Cheltenham
Period	6/07/04 → 9/07/04

Cite this

@inproceedings{29db7cbfadd747aabf8d751137e54ebb,

title = "Evaluating Theoretical Developments in Market Segmentation: Observations and Future Research Directions",

author = "Lee Quinn",

year = "2004",

language = "English",

booktitle = "Academy of Marketing Conference",

note = "Academy of Marketing Conference ; Conference date: 06-07-2004 Through 09-07-2004",

}