Evaluating Research Priorities in Market Segmentation

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference
    Publication statusPublished - 2010
    EventAcademy of Marketing Conference 2010 - Coventry, United Kingdom
    Duration: 6 Jul 20108 Jul 2010

    Conference

    ConferenceAcademy of Marketing Conference 2010
    Abbreviated titleAOM2010
    CountryUnited Kingdom
    CityCoventry
    Period6/07/108/07/10

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