Evaluating Research Priorities in Market Segmentation

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Publication statusPublished - 2010
EventAcademy of Marketing Conference 2010 - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

ConferenceAcademy of Marketing Conference 2010
Abbreviated titleAOM2010
CountryUnited Kingdom
CityCoventry
Period6/07/108/07/10

Cite this

Evaluating Research Priorities in Market Segmentation. / Quinn, Lee; Dibb, Sally.

Academy of Marketing Conference. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Quinn, L & Dibb, S 2010, Evaluating Research Priorities in Market Segmentation. in Academy of Marketing Conference. Academy of Marketing Conference 2010, Coventry, United Kingdom, 6/07/10.
@inproceedings{98d753f1e0c3406ba431884182b4d6c7,
title = "Evaluating Research Priorities in Market Segmentation",
author = "Lee Quinn and Sally Dibb",
year = "2010",
language = "English",
booktitle = "Academy of Marketing Conference",

}

TY - GEN

T1 - Evaluating Research Priorities in Market Segmentation

AU - Quinn, Lee

AU - Dibb, Sally

PY - 2010

Y1 - 2010

M3 - Conference proceeding

BT - Academy of Marketing Conference

ER -