Evaluating Research Priorities in Market Segmentation

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Publication statusPublished - 2010
EventAcademy of Marketing Conference 2010 - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

ConferenceAcademy of Marketing Conference 2010
Abbreviated titleAOM2010
CountryUnited Kingdom
CityCoventry
Period6/07/108/07/10

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