Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Retailing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Science, World Marketing Congress
Place of Publication	Portugal
Publication status	Unpublished - 2018
Event	The 21st AMS World Marketing Congress (WMC) - Porto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018 Conference number: 21 https://www.ams-web.org/event/2018WMC

Conference	The 21st AMS World Marketing Congress (WMC)
Abbreviated title	WMC
Country/Territory	Portugal
City	Porto
Period	27/06/18 → 29/06/18
Internet address	https://www.ams-web.org/event/2018WMC

Cite this

@inproceedings{2abca30c7ec541ec9104dcc8132808d2,

title = "Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Retailing",

author = "Francesca Bonetti and Patsy Perry and Lee Quinn",

year = "2018",

language = "English",

booktitle = "Academy of Marketing Science, World Marketing Congress",

note = "The 21st AMS World Marketing Congress (WMC), WMC ; Conference date: 27-06-2018 Through 29-06-2018",

url = "https://www.ams-web.org/event/2018WMC",

}

TY - GEN

T1 - Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Retailing

AU - Bonetti, Francesca

AU - Perry, Patsy

AU - Quinn, Lee

N1 - Conference code: 21

PY - 2018

Y1 - 2018

M3 - Conference proceeding

BT - Academy of Marketing Science, World Marketing Congress

CY - Portugal

T2 - The 21st AMS World Marketing Congress (WMC)

Y2 - 27 June 2018 through 29 June 2018

ER -