Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Retailing

Francesca Bonetti, Patsy Perry, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Science, World Marketing Congress
Place of PublicationPortugal
Publication statusUnpublished - 2018
EventThe 21st AMS World Marketing Congress (WMC) - Porto, Portugal
Duration: 27 Jun 201829 Jun 2018
Conference number: 21
https://www.ams-web.org/event/2018WMC

Conference

ConferenceThe 21st AMS World Marketing Congress (WMC)
Abbreviated titleWMC
CountryPortugal
CityPorto
Period27/06/1829/06/18
Internet address

Cite this

Bonetti, F., Perry, P., & Quinn, L. (2018). Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Retailing. Unpublished. In Academy of Marketing Science, World Marketing Congress Portugal.