Ernest Dichter and Motivation Research: New Perspectives on the Making and Meaning of Post-War Consumer Culture

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@article{dbfcea47d5fb4750888a949ea8815d51,

title = "Ernest Dichter and Motivation Research: New Perspectives on the Making and Meaning of Post-War Consumer Culture",

author = "Lee Quinn",

year = "2011",

doi = "10.1080/00076791.2011.593804",

language = "English",

volume = "53",

pages = "651--653",

journal = "Business History",

issn = "0007-6791",

publisher = "Taylor and Francis",

number = "4",

}