Entrepreneurial Identity and Education in the Field of Mountain-Bike Training

Stephen Dobson, Pete McLuskie

    Research output: Contribution to conferencePaperpeer-review


    This paper explores entrepreneurial identity of cycling and mountain bike leaders and trainers within the emerging field of sports entrepreneurship. A growing body of literature has established the broad parameters of sports entrepreneurs mainly within the fitness sector. This study applies a performative entrepreneurship lens to highlight the embedded nature of identity, behaviour and place. This qualitative study is based around interviews with six trainers/leaders conducted via online forums. Finding illustrate that unlike the fitness sector where there is a more established market and where entrepreneurs often move from employment to self-employment within the sector, cycle trainers/leaders operate in a less formalised market resulting in less strategic planning. It is clear that these individuals are lifestyle entrepreneurs who pursue their passions rather than being driven by market opportunity.
    Original languageEnglish
    Publication statusAccepted/In press - 7 Nov 2018
    EventInstitute for Small Business and Entrepreneurship 41st Annual Conference: Research, policy and practice: Collaboration in a disparate world - Crowne Plaza, Birmingham, United Kingdom
    Duration: 7 Nov 20188 Nov 2018
    Conference number: 41


    ConferenceInstitute for Small Business and Entrepreneurship 41st Annual Conference
    Abbreviated titleISBE
    Country/TerritoryUnited Kingdom
    Internet address


    • sports entrepreneurship
    • performativity
    • place
    • cycling
    • MTB


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