This paper explores entrepreneurial identity of cycling and mountain bike leaders and trainers within the emerging field of sports entrepreneurship. A growing body of literature has established the broad parameters of sports entrepreneurs mainly within the fitness sector. This study applies a performative entrepreneurship lens to highlight the embedded nature of identity, behaviour and place. This qualitative study is based around interviews with six trainers/leaders conducted via online forums. Finding illustrate that unlike the fitness sector where there is a more established market and where entrepreneurs often move from employment to self-employment within the sector, cycle trainers/leaders operate in a less formalised market resulting in less strategic planning. It is clear that these individuals are lifestyle entrepreneurs who pursue their passions rather than being driven by market opportunity.
|Publication status||Accepted/In press - 7 Nov 2018|
|Event||Institute of Small Business and Entrepreneurship (ISBE) Conference 2018 - Birmingham Crown Plaza, Birmingham, United Kingdom|
Duration: 7 Nov 2018 → 8 Nov 2018
|Conference||Institute of Small Business and Entrepreneurship (ISBE) Conference 2018|
|Abbreviated title||ISBE 2018|
|Period||7/11/18 → 8/11/18|
- sports entrepreneurship