Abstract
This paper explores entrepreneurial identity of cycling and mountain bike leaders and trainers within the emerging field of sports entrepreneurship. A growing body of literature has established the broad parameters of sports entrepreneurs mainly within the fitness sector. This study applies a performative entrepreneurship lens to highlight the embedded nature of identity, behaviour and place. This qualitative study is based around interviews with six trainers/leaders conducted via online forums. Finding illustrate that unlike the fitness sector where there is a more established market and where entrepreneurs often move from employment to self-employment within the sector, cycle trainers/leaders operate in a less formalised market resulting in less strategic planning. It is clear that these individuals are lifestyle entrepreneurs who pursue their passions rather than being driven by market opportunity.
Original language | English |
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Publication status | Accepted/In press - 7 Nov 2018 |
Event | Institute for Small Business and Entrepreneurship 41st Annual Conference: Research, policy and practice: Collaboration in a disparate world - Crowne Plaza, Birmingham, United Kingdom Duration: 7 Nov 2018 → 8 Nov 2018 Conference number: 41 http://isbe.org.uk/isbe-2018/ |
Conference
Conference | Institute for Small Business and Entrepreneurship 41st Annual Conference |
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Abbreviated title | ISBE |
Country/Territory | United Kingdom |
City | Birmingham |
Period | 7/11/18 → 8/11/18 |
Internet address |
Keywords
- sports entrepreneurship
- performativity
- place
- cycling
- MTB