Entrepreneurial and SME Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Issues in Marketing
Editors	Ayantunji Gbadamos
Place of Publication	London
Publisher	SAGE Publications
Chapter	9
Pages	208-230
Number of pages	22
ISBN (Electronic)	9781526478887
ISBN (Print)	9781526478863
Publication status	Published - 2019

Keywords

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title = "Entrepreneurial and SME Marketing",

keywords = "Entrep0eneurial marketing",

author = "Yiwen Hong and Sophie Yang",

year = "2019",

language = "English",

isbn = "9781526478863",

pages = "208--230",

editor = "Gbadamos, {Ayantunji }",

booktitle = "Contemporary Issues in Marketing",

publisher = "SAGE Publications",

address = "United Kingdom",

}

TY - CHAP

T1 - Entrepreneurial and SME Marketing

AU - Hong, Yiwen

AU - Yang, Sophie

PY - 2019

Y1 - 2019

KW - Entrep0eneurial marketing

UR - https://uk.sagepub.com/en-gb/eur/contemporary-issues-in-marketing/book265612

M3 - Chapter

SN - 9781526478863

SP - 208

EP - 230

BT - Contemporary Issues in Marketing

A2 - Gbadamos, Ayantunji

PB - SAGE Publications

CY - London

ER -