Entrepreneurial and SME Marketing

Yiwen Hong, Sophie Yang

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationContemporary Issues in Marketing
EditorsAyantunji Gbadamos
Place of PublicationLondon
PublisherSAGE Publications
Chapter9
Pages208-230
Number of pages22
ISBN (Electronic)9781526478887
ISBN (Print)9781526478863
Publication statusPublished - 2019

Keywords

  • Entrep0eneurial marketing

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