Entrepreneurial and SME Marketing

Yiwen Hong, Sophie Yang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary Issues in Marketing
EditorsAyantunji Gbadamos
Place of PublicationLondon
PublisherSAGE Publications
Chapter9
Pages208-230
Number of pages22
ISBN (Electronic)9781526478887
ISBN (Print)9781526478863
Publication statusPublished - 2019

Keywords

  • Entrep0eneurial marketing

Cite this

Hong, Y., & Yang, S. (2019). Entrepreneurial and SME Marketing. In A. Gbadamos (Ed.), Contemporary Issues in Marketing (pp. 208-230). London: SAGE Publications.