China continues to experience rapid economic growth and the increasing demand for tertiary level education of Chinese citizens has created a significant market for Higher Education (HE) providers across the globe. Transnational Higher Education (TNHE), where the delivery of an overseas degree is partly conducted in the host country, continues to be a popular model of HE delivery in China. Although much research has been undertaken regarding student motivations to study abroad at a foreign university, little is understood about why Chinese students choose TNHE in China. Drawing on push–pull theory and using survey (328) and interview data (40) from students at two Anglo-Sino programmes, the study findings highlight that understanding Chinese students’ motivation requires a more contextualised and student-centric approach, to better appreciate student choices, including though a Confucian lens.
|Journal||Journal of Marketing for Higher Education|
|Early online date||29 Mar 2021|
|Publication status||E-pub ahead of print - 29 Mar 2021|
Bibliographical noteThis is an Accepted Manuscript version of the following article, accepted for
publication in Journal of Marketing for Higher Education, Liu, D, DeWinter, A,
Harrison, P & Wimpenny, K 2021, 'Motivation factors in student decisions to study
Transnational Higher Education in China: a comparative study of two Anglo-Sino
programmes', Journal of Marketing for Higher Education, vol. (In-Press), pp. (InPress). https://doi.org/10.1080/08841241.2021.1900487.
It is deposited under the terms of the Creative Commons AttributionNonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
- Chinese students
- Transnational Higher Education
- push–pull theory
- student motivation
ASJC Scopus subject areas