Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes

Dan Liu; Alun DeWinter; Peter Harrison; Katherine Wimpenny

doi:10.1080/08841241.2021.1900487

Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes

Dan Liu, Alun DeWinter, Peter Harrison, Katherine Wimpenny

Guangdong University of Foreign Studies

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

442 Downloads (Pure)

Abstract

China continues to experience rapid economic growth and the increasing demand for tertiary level education of Chinese citizens has created a significant market for Higher Education (HE) providers across the globe. Transnational Higher Education (TNHE), where the delivery of an overseas degree is partly conducted in the host country, continues to be a popular model of HE delivery in China. Although much research has been undertaken regarding student motivations to study abroad at a foreign university, little is understood about why Chinese students choose TNHE in China. Drawing on push–pull theory and using survey (328) and interview data (40) from students at two Anglo-Sino programmes, the study findings highlight that understanding Chinese students’ motivation requires a more contextualised and student-centric approach, to better appreciate student choices, including though a Confucian lens.

Original language	English
Pages (from-to)	161-181
Number of pages	21
Journal	Journal of Marketing for Higher Education
Volume	33
Issue number	2
Early online date	29 Mar 2021
DOIs	https://doi.org/10.1080/08841241.2021.1900487
Publication status	Published - 3 Jul 2023

Bibliographical note

This is an Accepted Manuscript version of the following article, accepted for
publication in Journal of Marketing for Higher Education, Liu, D, DeWinter, A,
Harrison, P & Wimpenny, K 2021, 'Motivation factors in student decisions to study
Transnational Higher Education in China: a comparative study of two Anglo-Sino
programmes', Journal of Marketing for Higher Education, vol. (In-Press), pp. (InPress). https://doi.org/10.1080/08841241.2021.1900487.

It is deposited under the terms of the Creative Commons AttributionNonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Keywords

China
Chinese students
Transnational Higher Education
confucianism
push–pull theory
student motivation

ASJC Scopus subject areas

Education
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1080/08841241.2021.1900487

Post PrintAccepted author manuscript, 1.45 MBLicence: CC BY-NC

Cite this

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abstract = "China continues to experience rapid economic growth and the increasing demand for tertiary level education of Chinese citizens has created a significant market for Higher Education (HE) providers across the globe. Transnational Higher Education (TNHE), where the delivery of an overseas degree is partly conducted in the host country, continues to be a popular model of HE delivery in China. Although much research has been undertaken regarding student motivations to study abroad at a foreign university, little is understood about why Chinese students choose TNHE in China. Drawing on push–pull theory and using survey (328) and interview data (40) from students at two Anglo-Sino programmes, the study findings highlight that understanding Chinese students{\textquoteright} motivation requires a more contextualised and student-centric approach, to better appreciate student choices, including though a Confucian lens.",

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Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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