This study focuses on exploring the sustainability characteristics of the regional produce, which comes from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a global mass-market. Considering a Multiple Helix approach, this study aims to examine the role and perception of local academia in relation to this new premise to enhance the dynamic and competitive positioning of such regional produce. To this end, several in-depth interviews were conducted with local researchers and decision-makers, allowing the significance and potential of the proposed green claims to be discussed. Several insights into the subject were developed and new directives were presented. Nonetheless, complementary research may still be necessary to assess the remaining multiple helix actors of the local ecosystem in order to identify and develop the most promising strategies to effectively promote local endogenous produce to a global market.
|Number of pages||14|
|Journal||International Journal of Social Ecology and Sustainable Development|
|Publication status||Published - 1 Jul 2017|
- Endogenous resources
- Green products
- Regional ecosystems
ASJC Scopus subject areas
- Environmental Engineering
- Management, Monitoring, Policy and Law
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- Research Centre for Business in Society - Professor of Sustainability and Supply Chain Management
Person: Teaching and Research