This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.
|Title of host publication||Entrepreneurship Education|
|Publisher||Emerald Group Publishing Ltd.|
|Number of pages||15|
|Publication status||Published - 2017|
|Name||Contemporary Issues in Entrepreneurship Research|
- visual learning
Jones, P., Newbery, R., & Underwood, P. (2017). Enhanced Entrepreneurial Learning through Visual Experiential Learning. In Entrepreneurship Education (Vol. 7, pp. 197-211). (Contemporary Issues in Entrepreneurship Research; Vol. 7). Emerald Group Publishing Ltd.. https://doi.org/10.1108/S2040-724620170000007013