Enhanced Entrepreneurial Learning through Visual Experiential Learning

Paul Jones, Robert Newbery, Philip Underwood

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.

Original languageEnglish
Title of host publicationEntrepreneurship Education
PublisherEmerald Group Publishing Ltd.
Pages197-211
Number of pages15
Volume7
ISBN (Electronic)978-1-78714-280-0
ISBN (Print)978-1-78714-281-7
DOIs
Publication statusPublished - 2017

Publication series

NameContemporary Issues in Entrepreneurship Research
PublisherEmerald
Volume7
ISSN (Print)2040-7246

Fingerprint

learning
electronic media
student
learning method

Keywords

  • experiential
  • visual learning
  • pedagogy
  • students

Cite this

Jones, P., Newbery, R., & Underwood, P. (2017). Enhanced Entrepreneurial Learning through Visual Experiential Learning. In Entrepreneurship Education (Vol. 7, pp. 197-211). (Contemporary Issues in Entrepreneurship Research; Vol. 7). Emerald Group Publishing Ltd.. https://doi.org/10.1108/S2040-724620170000007013

Enhanced Entrepreneurial Learning through Visual Experiential Learning. / Jones, Paul; Newbery, Robert; Underwood, Philip.

Entrepreneurship Education. Vol. 7 Emerald Group Publishing Ltd., 2017. p. 197-211 (Contemporary Issues in Entrepreneurship Research; Vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

Jones, P, Newbery, R & Underwood, P 2017, Enhanced Entrepreneurial Learning through Visual Experiential Learning. in Entrepreneurship Education. vol. 7, Contemporary Issues in Entrepreneurship Research, vol. 7, Emerald Group Publishing Ltd., pp. 197-211. https://doi.org/10.1108/S2040-724620170000007013
Jones P, Newbery R, Underwood P. Enhanced Entrepreneurial Learning through Visual Experiential Learning. In Entrepreneurship Education. Vol. 7. Emerald Group Publishing Ltd. 2017. p. 197-211. (Contemporary Issues in Entrepreneurship Research). https://doi.org/10.1108/S2040-724620170000007013
Jones, Paul ; Newbery, Robert ; Underwood, Philip. / Enhanced Entrepreneurial Learning through Visual Experiential Learning. Entrepreneurship Education. Vol. 7 Emerald Group Publishing Ltd., 2017. pp. 197-211 (Contemporary Issues in Entrepreneurship Research).
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