English clubs outside the top flight: Architects of their own brand range?

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Abstract

The article investigates the portfolio of products of professional
football clubs in England, that are not members of the Premier
league (EPL). It investigates the extent to which they have
extended their range and added new products/services and
brands.
Original languageEnglish
Title of host publicationEnglish clubs outside the top flight: Architects of their own brand range?
Publication statusPublished - 2016
EventEuropean Academy of Sports Marketing Conference - Warsaw, Poland
Duration: 7 Sep 2016 → 10 Sep 2016
Conference number: 2016
http://www.easm.net/easm-conference/

Conference

ConferenceEuropean Academy of Sports Marketing Conference
Abbreviated titleEASM
CountryPoland
CityWarsaw
Period7/09/16 → 10/09/16
Internet address

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