English clubs outside the top flight: Architects of their own brand range?

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

The article investigates the portfolio of products of professional
football clubs in England, that are not members of the Premier
league (EPL). It investigates the extent to which they have
extended their range and added new products/services and
brands.
Original languageEnglish
Title of host publicationEnglish clubs outside the top flight: Architects of their own brand range?
Publication statusPublished - 2016
Event24th EASM Conference - Warsaw School of Tourism and Hospitality Management, Warsaw, Poland
Duration: 7 Sept 201610 Sept 2016
Conference number: 2016
http://www.easm.net/easm-conference/

Conference

Conference24th EASM Conference
Abbreviated titleEASM
Country/TerritoryPoland
CityWarsaw
Period7/09/1610/09/16
Internet address

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