Abstract
The article investigates the portfolio of products of professional
football clubs in England, that are not members of the Premier
league (EPL). It investigates the extent to which they have
extended their range and added new products/services and
brands.
football clubs in England, that are not members of the Premier
league (EPL). It investigates the extent to which they have
extended their range and added new products/services and
brands.
| Original language | English |
|---|---|
| Title of host publication | English clubs outside the top flight: Architects of their own brand range? |
| Publication status | Published - 2016 |
| Event | European Academy of Sports Marketing Conference - Warsaw, Poland Duration: 7 Sep 2016 → 10 Sep 2016 Conference number: 2016 http://www.easm.net/easm-conference/ |
Conference
| Conference | European Academy of Sports Marketing Conference |
|---|---|
| Abbreviated title | EASM |
| Country/Territory | Poland |
| City | Warsaw |
| Period | 7/09/16 → 10/09/16 |
| Internet address |