Enacting a new approach to scenario analysis: the potential of a pragmatist account

P. Davis, Neil Pyper

Research output: Contribution to journalArticle

5 Citations (Scopus)
79 Downloads (Pure)


Purpose: This article takes a new look at how scenarios are produced and used. It does so from a perspective that is unusual in the field: network pragmatism. Design/methodology/approach: This paper takes a conceptual approach. Findings: A network pragmatist account allows scenarios to play an important role in actions designed to secure specific futures for organisations. It thus endows them with micro-political force. Any scenario that fails to exert this force will wither and ultimately, die, but can be resuscitated. With its demise in the networked world, a scenario can assume a more partial and private existence, shaping the affections, loyalties and actions of notable individuals. Research limitations/implications: Our approach generates novel propositions that question the adequacy of currently dominant cognitive theories. However, it has yet to be tested empirically. Practical implications: . Originality/value: The pragmatist reading of scenarios that we propose is distinct, but also only ever partial. Our work emphasises that a holistic account of scenario lives needs multiple theoretical perspectives
Original languageEnglish
Pages (from-to)427-443
Issue number5
Publication statusPublished - 2015

Bibliographical note

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here https://curve.coventry.ac.uk/open/items/a85a792c-a6a4-40a4-ada9-e341f2a251d3/1/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.


  • scenario analysis
  • network pragmatism


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