Empirically testing the concept of value-in-behavior and its relevance for social marketing

Ross Gordon, Sally Dibb, Christopher Magee, Paul Cooper, Gordon Waitt

Research output: Contribution to journal › Article › peer-review

46 Citations (Scopus)

70 Downloads (Pure)

1 results
- Last Name(descending)

Sally Dibb
- Research Centre for Business in Society - Professor in Marketing and Society
Person: Teaching and Research