Emphasizing the Significance of Customers’ Experience of the Co-Creation Process

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication46th EMAC Annual Conference 2017 Proceedings
PublisherEuropean Marketing Academy
Publication statusPublished - 23 May 2017
Event46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands
Duration: 23 May 201726 May 2017
Conference number: 46
http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference

Conference46th EMAC Annual Conference
Abbreviated titleEMAC2017
CountryNetherlands
CityGroningen
Period23/05/1726/05/17
Internet address

Cite this

Mohiuddin Babu, M. (2017). Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. In 46th EMAC Annual Conference 2017 Proceedings European Marketing Academy.