Emphasizing the Significance of Customers’ Experience of the Co-Creation Process

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication46th EMAC Annual Conference 2017 Proceedings
PublisherEuropean Marketing Academy
Publication statusPublished - 23 May 2017
Event46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands
Duration: 23 May 201726 May 2017
Conference number: 46
http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference

Conference46th EMAC Annual Conference
Abbreviated titleEMAC2017
CountryNetherlands
CityGroningen
Period23/05/1726/05/17
Internet address

Cite this

Mohiuddin Babu, M. (2017). Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. In 46th EMAC Annual Conference 2017 Proceedings European Marketing Academy.

Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. / Mohiuddin Babu, Mujahid.

46th EMAC Annual Conference 2017 Proceedings. European Marketing Academy, 2017.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Mohiuddin Babu, M 2017, Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. in 46th EMAC Annual Conference 2017 Proceedings. European Marketing Academy, 46th EMAC Annual Conference, Groningen , Netherlands, 23/05/17.
Mohiuddin Babu M. Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. In 46th EMAC Annual Conference 2017 Proceedings. European Marketing Academy. 2017
Mohiuddin Babu, Mujahid. / Emphasizing the Significance of Customers’ Experience of the Co-Creation Process. 46th EMAC Annual Conference 2017 Proceedings. European Marketing Academy, 2017.
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