Emphasizing the Significance of Customers’ Experience of the Co-Creation Process

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	46th EMAC Annual Conference 2017 Proceedings
Publisher	European Marketing Academy
Publication status	Published - 23 May 2017
Event	46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands Duration: 23 May 2017 → 26 May 2017 Conference number: 46 http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference	46th EMAC Annual Conference
Abbreviated title	EMAC2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	http://www.emac-online.org/r/default.asp?iId=FMHGKF

Cite this

@inproceedings{13682fbe93a74139958494a663e2a3ff,

title = "Emphasizing the Significance of Customers{\textquoteright} Experience of the Co-Creation Process",

author = "{Mohiuddin Babu}, Mujahid",

year = "2017",

month = may,

day = "23",

language = "English",

booktitle = "46th EMAC Annual Conference 2017 Proceedings",

publisher = "European Marketing Academy",

address = "Belgium",

note = "46th EMAC Annual Conference : Leaving Footprints, EMAC2017 ; Conference date: 23-05-2017 Through 26-05-2017",

url = "http://www.emac-online.org/r/default.asp?iId=FMHGKF",

}