Emerging Multinational Corporate Reputation Management: HAIER in the U.S

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing, Reflective Marketing in a Material World
Publisher	Academy of Marketing
Publication status	Published - 7 Jul 2008
Externally published	Yes
Event	Academy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference	Academy of Marketing Annual Conference
Abbreviated title	AM 2008
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@inproceedings{d40f1dbb2e4a4b8a9ecd0d21e4980577,

title = "Emerging Multinational Corporate Reputation Management: HAIER in the U.S",

author = "Maktoba Omar and {Williams Jr.}, {Robert L.}",

year = "2008",

month = jul,

day = "7",

language = "English",

booktitle = "Proceedings of Academy of Marketing, Reflective Marketing in a Material World",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Annual Conference : Reflective Marketing in a Material World, AM 2008 ; Conference date: 08-07-2008 Through 10-07-2008",

}

TY - GEN

T1 - Emerging Multinational Corporate Reputation Management: HAIER in the U.S

AU - Omar, Maktoba

AU - Williams Jr., Robert L.

PY - 2008/7/7

Y1 - 2008/7/7

M3 - Conference proceeding

BT - Proceedings of Academy of Marketing, Reflective Marketing in a Material World

PB - Academy of Marketing

T2 - Academy of Marketing Annual Conference

Y2 - 8 July 2008 through 10 July 2008

ER -