Embedding persuasive features into policy issues: Implications to designing public participation processes

Habin Lee, Aggeliki Tsohou, Youngseok Choi

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)
56 Downloads (Pure)


Abstract Public participation is one of the most important tasks for policy making processes, and public authorities are lacking ideas on designing public participation processes facilitating active citizen participation. Based on a persuasion theory, this paper examines if policy issues embedded with persuasive features draw more attention, longer elaboration time and more participation. Particularly preference matching, location matching, social proof and authority are identified as persuasive features in e-participation context and propositions on their impacts on citizens' participation processes are developed. A prototype mobile participation tool is developed to test the propositions and tested by 80 experiment participants in the UK and Turkey. The findings indicate that the mixture of central and peripheral features is most effective in drawing participation while single feature has limitations. This study also argues that the design of e-participation tools needs to consider the psychological aspects of citizens for motivating their participations.
Original languageEnglish
Pages (from-to)591-600
Number of pages10
JournalGovernment Information Quarterly
Issue number4
Early online date26 Nov 2017
Publication statusPublished - Dec 2017

Bibliographical note

This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/)


  • Public participation
  • Elaboration likelihood model
  • Persuasive computing
  • Policy making process


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