Effects of Perceptions of Actual and Expected Corporate Social Performance on Propensity to Purchase: interrogating the Business Case Strategy

David Coldwell, Tasneem Joosub, Warren Maroun, C. Callaghan, E. Papageorgiou

Research output: Contribution to conferenceOtherpeer-review

Original languageUndefined
Publication statusPublished - 2012
EventBritish Academy of Management Conference 2012 - Cardiff University, Cardiff, United Kingdom
Duration: 11 Sept 201213 Sept 2012


ConferenceBritish Academy of Management Conference 2012
Abbreviated titleBAM 2012
Country/TerritoryUnited Kingdom

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