Effects of Perceptions of Actual and Expected Corporate Social Performance on Propensity to Purchase: interrogating the Business Case Strategy

David Coldwell, Tasneem Joosub, Warren Maroun, C. Callaghan, E. Papageorgiou

Research output: Contribution to conferenceOther

Original languageUndefined
Publication statusPublished - 2012
EventBritish Academy of Management Conference 2012 - Cardiff University, Cardiff, United Kingdom
Duration: 11 Sep 201213 Sep 2012

Conference

ConferenceBritish Academy of Management Conference 2012
Abbreviated titleBAM 2012
CountryUnited Kingdom
CityCardiff
Period11/09/1213/09/12

Cite this

Coldwell, D., Joosub, T., Maroun, W., Callaghan, C., & Papageorgiou, E. (2012). Effects of Perceptions of Actual and Expected Corporate Social Performance on Propensity to Purchase: interrogating the Business Case Strategy. British Academy of Management Conference 2012, Cardiff, United Kingdom.