| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing |
| Publisher | Academy of Marketing |
| Publication status | Published - 3 Jul 2006 |
| Event | Academy of Marketing Conference - Middlesex University, Middlesex, United Kingdom Duration: 6 Jul 2006 → 8 Jul 2006 |
Conference
| Conference | Academy of Marketing Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Middlesex |
| Period | 6/07/06 → 8/07/06 |