Effects of firm characteristics and the host country environment on foreign market involvement

Maktoba Omar, Sonny Nwankwo, Ian Bathgate

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationProceedings of Academy of Marketing
    PublisherAcademy of Marketing
    Publication statusPublished - 3 Jul 2006
    EventAcademy of Marketing Conference - Middlesex University, Middlesex, United Kingdom
    Duration: 6 Jul 20068 Jul 2006

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityMiddlesex
    Period6/07/068/07/06

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