|Title of host publication||Proceedings of Academy of Marketing|
|Publisher||Academy of Marketing|
|Publication status||Published - 3 Jul 2006|
|Event||Academy of Marketing Conference - Middlesex University, Middlesex, United Kingdom|
Duration: 6 Jul 2006 → 8 Jul 2006
|Conference||Academy of Marketing Conference|
|Period||6/07/06 → 8/07/06|
Omar, M., Nwankwo, S., & Bathgate, I. (2006). Effects of firm characteristics and the host country environment on foreign market involvement. In Proceedings of Academy of Marketing Academy of Marketing.