Effects of firm characteristics and the host country environment on foreign market involvement

Maktoba Omar, Sonny Nwankwo, Ian Bathgate

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing
PublisherAcademy of Marketing
Publication statusPublished - 3 Jul 2006
EventAcademy of Marketing Conference - Middlesex University, Middlesex, United Kingdom
Duration: 6 Jul 20068 Jul 2006

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityMiddlesex
Period6/07/068/07/06

Cite this

Omar, M., Nwankwo, S., & Bathgate, I. (2006). Effects of firm characteristics and the host country environment on foreign market involvement. In Proceedings of Academy of Marketing Academy of Marketing.