Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism

Yue Meng-Lewis, D. Thwaites, K. Gopalakrishna Pillai

Research output: Contribution to journalArticle

3 Citations (Scopus)
80 Downloads (Pure)

Fingerprint Dive into the research topics of 'Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism'. Together they form a unique fingerprint.

Business & Economics