Editorial: Parameters of transformational marketing

A.J. Broderick; Eva Kipnis

doi:10.1080/0267257X.2010.524814

Editorial: Parameters of transformational marketing

A.J. Broderick, Eva Kipnis

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1161-1164
Journal	Journal of Marketing Management
Volume	26
Issue number	13-14
DOIs	https://doi.org/10.1080/0267257X.2010.524814
Publication status	Published - Dec 2010

Bibliographical note

The full text of this item is not available from the repository.
This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14), 1161-1164. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.524814

Keywords

transformational marketing
consumption

Access to Document

10.1080/0267257X.2010.524814

Cite this

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title = "Editorial: Parameters of transformational marketing",

keywords = "transformational marketing, consumption",

author = "A.J. Broderick and Eva Kipnis",

note = "The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14), 1161-1164. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.524814",

year = "2010",

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doi = "10.1080/0267257X.2010.524814",

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AU - Kipnis, Eva

N1 - The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14), 1161-1164. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.524814

PY - 2010/12

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KW - transformational marketing

KW - consumption

U2 - 10.1080/0267257X.2010.524814

DO - 10.1080/0267257X.2010.524814

M3 - Editorial

SN - 0267-257X

SN - 1472-1376

VL - 26

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EP - 1164

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 13-14

ER -