Editorial: Parameters of transformational marketing

A.J. Broderick, Eva Kipnis

    Research output: Contribution to journalEditorial

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)1161-1164
    JournalJournal of Marketing Management
    Issue number13-14
    Publication statusPublished - Dec 2010

    Bibliographical note

    The full text of this item is not available from the repository.
    This is an electronic version of an article published in the Journal of Marketing Management, 26 (13-14), 1161-1164. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2010.524814


    • transformational marketing
    • consumption

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