Ecological correlates of the popularity of birds and butterflies in Internet information resources

M. Zmihorski, J. Dziarska-Palac, T.H. Sparks, P. Tryjanowski

    Research output: Contribution to journalArticle

    24 Citations (Scopus)

    Abstract

    The success of conservation programs depends on using appropriate methods to demonstrate the importance of conservation to society. For example, flagship species are among the key marketing tools to motivate public support. However, they are rarely selected in a systematic, manner. In this study we addressed the issue of the colonization of human information resources by birds and butterflies in the context of wildlife conservation. We used a simple method to measure the popularity of species based on Google browsing and made an attempt to link biological characteristics of the species with their popularity in human information resources. Biological traits of species contributed significantly to explaining the occupancy (invasion) of cyberspace by the species. Commonness and body size of the species appeared to be the most informative predictors of their Google score. We believe that these results may be used by conservation organizations to assist in the selection of flagship/charismatic species, and their use in logos, for TV programs or for other public presentations. Moreover, we showed that some biological traits can affect the popularity of wildlife in society and in virtual resources.
    Original languageEnglish
    Pages (from-to)183-190
    Number of pages8
    JournalOikos
    Volume122
    Issue number2
    DOIs
    Publication statusPublished - 2013

    Fingerprint

    butterfly
    bird
    resource
    biological characteristics
    browsing
    nature conservation
    marketing
    body size
    colonization

    Cite this

    Ecological correlates of the popularity of birds and butterflies in Internet information resources. / Zmihorski, M.; Dziarska-Palac, J.; Sparks, T.H.; Tryjanowski, P.

    In: Oikos, Vol. 122, No. 2, 2013, p. 183-190.

    Research output: Contribution to journalArticle

    Zmihorski, M, Dziarska-Palac, J, Sparks, TH & Tryjanowski, P 2013, 'Ecological correlates of the popularity of birds and butterflies in Internet information resources' Oikos, vol. 122, no. 2, pp. 183-190. https://doi.org/10.1111/j.1600-0706.2012.20486.x
    Zmihorski, M. ; Dziarska-Palac, J. ; Sparks, T.H. ; Tryjanowski, P. / Ecological correlates of the popularity of birds and butterflies in Internet information resources. In: Oikos. 2013 ; Vol. 122, No. 2. pp. 183-190.
    @article{6b078505dc01442aa395a0282aaf9e9a,
    title = "Ecological correlates of the popularity of birds and butterflies in Internet information resources",
    abstract = "The success of conservation programs depends on using appropriate methods to demonstrate the importance of conservation to society. For example, flagship species are among the key marketing tools to motivate public support. However, they are rarely selected in a systematic, manner. In this study we addressed the issue of the colonization of human information resources by birds and butterflies in the context of wildlife conservation. We used a simple method to measure the popularity of species based on Google browsing and made an attempt to link biological characteristics of the species with their popularity in human information resources. Biological traits of species contributed significantly to explaining the occupancy (invasion) of cyberspace by the species. Commonness and body size of the species appeared to be the most informative predictors of their Google score. We believe that these results may be used by conservation organizations to assist in the selection of flagship/charismatic species, and their use in logos, for TV programs or for other public presentations. Moreover, we showed that some biological traits can affect the popularity of wildlife in society and in virtual resources.",
    author = "M. Zmihorski and J. Dziarska-Palac and T.H. Sparks and P. Tryjanowski",
    year = "2013",
    doi = "10.1111/j.1600-0706.2012.20486.x",
    language = "English",
    volume = "122",
    pages = "183--190",
    journal = "Oikos",
    number = "2",

    }

    TY - JOUR

    T1 - Ecological correlates of the popularity of birds and butterflies in Internet information resources

    AU - Zmihorski, M.

    AU - Dziarska-Palac, J.

    AU - Sparks, T.H.

    AU - Tryjanowski, P.

    PY - 2013

    Y1 - 2013

    N2 - The success of conservation programs depends on using appropriate methods to demonstrate the importance of conservation to society. For example, flagship species are among the key marketing tools to motivate public support. However, they are rarely selected in a systematic, manner. In this study we addressed the issue of the colonization of human information resources by birds and butterflies in the context of wildlife conservation. We used a simple method to measure the popularity of species based on Google browsing and made an attempt to link biological characteristics of the species with their popularity in human information resources. Biological traits of species contributed significantly to explaining the occupancy (invasion) of cyberspace by the species. Commonness and body size of the species appeared to be the most informative predictors of their Google score. We believe that these results may be used by conservation organizations to assist in the selection of flagship/charismatic species, and their use in logos, for TV programs or for other public presentations. Moreover, we showed that some biological traits can affect the popularity of wildlife in society and in virtual resources.

    AB - The success of conservation programs depends on using appropriate methods to demonstrate the importance of conservation to society. For example, flagship species are among the key marketing tools to motivate public support. However, they are rarely selected in a systematic, manner. In this study we addressed the issue of the colonization of human information resources by birds and butterflies in the context of wildlife conservation. We used a simple method to measure the popularity of species based on Google browsing and made an attempt to link biological characteristics of the species with their popularity in human information resources. Biological traits of species contributed significantly to explaining the occupancy (invasion) of cyberspace by the species. Commonness and body size of the species appeared to be the most informative predictors of their Google score. We believe that these results may be used by conservation organizations to assist in the selection of flagship/charismatic species, and their use in logos, for TV programs or for other public presentations. Moreover, we showed that some biological traits can affect the popularity of wildlife in society and in virtual resources.

    U2 - 10.1111/j.1600-0706.2012.20486.x

    DO - 10.1111/j.1600-0706.2012.20486.x

    M3 - Article

    VL - 122

    SP - 183

    EP - 190

    JO - Oikos

    JF - Oikos

    IS - 2

    ER -