Abstract
This study investigates the impact of the ethical management of data privacy on the overall reputation of businesses.
A conceptual model was proposed and tested. Data was collected from 208 SMEs in the textile industry in Valencia, Spain using a survey instrument. Partial Least Squares allowed for analysing of the data collected.
The theoretical model explains 46.1 per cent of the variation in the organisational reputation variable. The findings indicate that ethical data privacy has a beneficial effect on an organization's reputation and eco-innovation. They also demonstrate how eco-innovation drives the development of new knowledge and green skills that, in turn, communicate to stakeholders a company's ethical commitment. These results should encourage small and medium-sized enterprises to invest in data privacy in order to meet the needs of their increasingly technology- and environment-sensitive stakeholders and to improve their reputation.
This study provides the first empirical evidence that ethical data privacy management has a positive impact on the reputation of firms. Furthermore, the originality of the research derives from the analysis of the results from an environmental perspective. Indeed, this study shows that effective data privacy management can indirectly support organisational reputation through eco-innovation and green skills.
A conceptual model was proposed and tested. Data was collected from 208 SMEs in the textile industry in Valencia, Spain using a survey instrument. Partial Least Squares allowed for analysing of the data collected.
The theoretical model explains 46.1 per cent of the variation in the organisational reputation variable. The findings indicate that ethical data privacy has a beneficial effect on an organization's reputation and eco-innovation. They also demonstrate how eco-innovation drives the development of new knowledge and green skills that, in turn, communicate to stakeholders a company's ethical commitment. These results should encourage small and medium-sized enterprises to invest in data privacy in order to meet the needs of their increasingly technology- and environment-sensitive stakeholders and to improve their reputation.
This study provides the first empirical evidence that ethical data privacy management has a positive impact on the reputation of firms. Furthermore, the originality of the research derives from the analysis of the results from an environmental perspective. Indeed, this study shows that effective data privacy management can indirectly support organisational reputation through eco-innovation and green skills.
| Original language | English |
|---|---|
| Article number | K-02-2023-0222.R1 |
| Pages (from-to) | (In-Press) |
| Journal | Kybernetes |
| Volume | (In-Press) |
| Early online date | 19 May 2023 |
| DOIs | |
| Publication status | E-pub ahead of print - 19 May 2023 |
Bibliographical note
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Keywords
- data privacy
- green knowledge
- management
- textile sector
- organisational reputation,
- eco-innovation