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Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms
Severina Iankova
FBL School of Marketing and Management
Research output
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Contribution to conference
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Paper
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Dive into the research topics of 'Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms'. Together they form a unique fingerprint.
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Social Sciences
Social Media
100%
Enterprises
30%
Organizations
23%
Economic and Social Development
23%
Research
15%
Adoption
15%
Communication
15%
Social Media Marketing
15%
Dynamic Capability
15%
Marketing
15%
Online Relationships
7%
Evolution
7%
Knowledge
7%
Customer
7%
Employees
7%
Media Research
7%
Process
7%
Employee Engagement
7%
Capacity
7%
Media Strategy
7%
Service Industries
7%
Interest
7%
Environment
7%
Competitive Advantage
7%
Qualitative Research Method
7%
Management
7%
Buildings
7%
UK
7%
Practice
7%
Marketing Strategy
7%
Computer Science
Social Medium Strategy
7%