Dressing Up: menswear in the age of social media

Research output: Book/ReportBookpeer-review


What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post
Original languageEnglish
Place of PublicationNew York
PublisherBerghahn books
Number of pages184
ISBN (Electronic)9781800732773, 978-1-80539-436-5
ISBN (Print)1800732767, 978-1800732766, 978-1-80539-324-5
Publication statusPublished - 12 Nov 2021


  • anthropology
  • social anthropology
  • digital anthropology
  • Instagram
  • menswear
  • clothing
  • masculinity
  • suits
  • tailoring
  • bespoke
  • social media
  • smartphone

ASJC Scopus subject areas

  • Anthropology
  • Gender Studies


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