Does country-of-origin matter? A comparison study of the advanced vs. emerging and developing economies

Nathalia C. Tjandra, Maktoba Omar, John Ensor

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

This paper identifies and explores whether the customers from advanced and emerging and developing economies have different perceptions towards country-of-origin of international branded clothes. It has been suggested that country-of-origin is commonly used by customers to predict a products quality and performance and to understand the rationality of their purchasing behaviour (Cai, Cude & Swagler 2004; Olins, 2004; Muchbalcher, Dahringer & Leihs, 1999). Products made in the advanced economies are often perceived to be more credible and appealing than products made in emerging economies (Anholt, 2006; Darling & Kraft, 1977; Usunier & Lee, 2005). However, cheaper production costs and a greater ability to outsource the manufacture of products has led made more and more international companies to source their products in emerging and developing countries (Gereffi & Memedovic, 2003). This phenomenon is the main reason for exploring whether customers in advanced and emerging and developing countries have different perception towards country-of-origin.
Original languageEnglish
Title of host publicationAcademy of Marketing - Marketing Fields Forever
Subtitle of host publicationUniversity of Liverpool Management School (ULMS)
PublisherAcademy of Marketing
Number of pages10
ISBN (Electronic)978-0-9561122-34
Publication statusPublished - 5 Jul 2011
Externally publishedYes
EventAcademy of Marketing - Marketing Fields Forever - Liverpool, United Kingdom
Duration: 5 Jul 20117 Jul 2011
Conference number: 44
https://www.academyofmarketing.org/conference/conference-history/conference-2011/

Conference

ConferenceAcademy of Marketing - Marketing Fields Forever
CountryUnited Kingdom
CityLiverpool
Period5/07/117/07/11
Internet address

Fingerprint Dive into the research topics of 'Does country-of-origin matter? A comparison study of the advanced vs. emerging and developing economies'. Together they form a unique fingerprint.

Cite this