Does Brand Familiarity Have Any Impact on Repairing Trust Between a Company and Customer in the Time of Crisis?

Ellie Hickman, Olivia Jackson

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 25 Apr 2017
Event	British Conference of Undergraduate Research - Bournemouth, United Kingdom Duration: 25 Apr 2017 → 26 Apr 2017 https://www1.bournemouth.ac.uk/sites/default/files/asset/document/british-conference-undergraduate-research-2017-programme.pdf

Conference	British Conference of Undergraduate Research
Abbreviated title	BCUR17
Country/Territory	United Kingdom
City	Bournemouth
Period	25/04/17 → 26/04/17
Internet address	https://www1.bournemouth.ac.uk/sites/default/files/asset/document/british-conference-undergraduate-research-2017-programme.pdf

Keywords

@conference{5085041f36004aac8fa23787540d7743,

title = "Does Brand Familiarity Have Any Impact on Repairing Trust Between a Company and Customer in the Time of Crisis?",

keywords = "Brand familiarity, Trust",

author = "Ellie Hickman and Olivia Jackson",

year = "2017",

month = apr,

day = "25",

language = "English",

note = "British Conference of Undergraduate Research, BCUR17 ; Conference date: 25-04-2017 Through 26-04-2017",

url = "https://www1.bournemouth.ac.uk/sites/default/files/asset/document/british-conference-undergraduate-research-2017-programme.pdf",

}