Does Brand Familiarity Have Any Impact on Repairing Trust Between a Company and Customer in the Time of Crisis?

Ellie Hickman, Olivia Jackson

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 25 Apr 2017
EventBritish Conference of Undergraduate Research - Bournemouth, United Kingdom
Duration: 25 Apr 201726 Apr 2017
https://www1.bournemouth.ac.uk/sites/default/files/asset/document/british-conference-undergraduate-research-2017-programme.pdf

Conference

ConferenceBritish Conference of Undergraduate Research
Abbreviated titleBCUR17
CountryUnited Kingdom
CityBournemouth
Period25/04/1726/04/17
Internet address

Keywords

  • Brand familiarity
  • Trust

Cite this

Hickman, E., & Jackson, O. (2017). Does Brand Familiarity Have Any Impact on Repairing Trust Between a Company and Customer in the Time of Crisis?. Paper presented at British Conference of Undergraduate Research, Bournemouth, United Kingdom.