|Publication status||Published - 25 Apr 2017|
|Event||British Conference of Undergraduate Research - Bournemouth, United Kingdom|
Duration: 25 Apr 2017 → 26 Apr 2017
|Conference||British Conference of Undergraduate Research|
|Period||25/04/17 → 26/04/17|
- Brand familiarity
Hickman, E., & Jackson, O. (2017). Does Brand Familiarity Have Any Impact on Repairing Trust Between a Company and Customer in the Time of Crisis?. Paper presented at British Conference of Undergraduate Research, Bournemouth, United Kingdom.