Do not Do What the Romans Do, Determinants of International Entrepreneurship of UK Companies

Maktoba Omar, Sonny Nwankwo, Richards Darlington

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry selected for involvement in overseas markets. Equally there is evidence to suggest that the level of involvement is related to specific prevailing factors in the host markets. Given the importance of such involvement to international development this paper considers the extent to which the nature of entry to overseas markets is predicated upon the existence of specific variables related to both the firm and the host markets.

Regression analysis models were used to test the relationship between independent variables related to the firm, the host markets and the level of involvement. The paper concludes that there are strong positive relationships between competition, the degree of standardisation, the extent of market research, political risk and negative relationships with individualism and power distance in relation to the level of involvement.
Original languageEnglish
Title of host publicationWorld Sustainable Development Outlook 2006
Subtitle of host publicationGlobal and Local Resources in Achieving Sustainable Development
EditorsAllam Ahmed
Place of PublicationSwitzerland
PublisherIGI Global
Number of pages9
ISBN (Electronic)0-907776-28-0
ISBN (Print)0-907776-29-9
Publication statusPublished - 2006

Publication series

NameGlobalisation, Technology and Sustainable Development Book Series
PublisherIGI Global
ISSN (Print)1748-8133


  • Sustainable development
  • Global economic conditions
  • Economic policy
  • Economic hypotheses
  • Multinational corporations


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