Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective

Jiayao Hu, Yu-Lun Liu, Tsun Wai Wesley Yuen, Ming Lim, Jialun Hu

Research output: Contribution to journalArticlepeer-review

82 Citations (Scopus)
221 Downloads (Pure)


The notion of the sharing economy has been introduced in many sectors and provided significant benefits to consumers and asset owners. Despite the remarkable improvement of the sharing economy in recent years, its relationship with sustainability remains insufficiently researched. This study adopts a sustainable supply chain management (SSCM) perspective. A large-scale survey with 420 participants showed that investment recovery (IR) practices and corporate social responsibility (CSR) conducted by sharing economy platforms significantly and positively affect customers’ intention to use sharing economy-based services/products, whereas internal green management (IGM), supplier green management (SGM), eco-design (ECD) and customer green management (CGM) practices do not. A follow-up qualitative study with ten participants provided further explanations and supported the findings of the survey. This study links the sharing economy and sustainability by testing the effectiveness of sharing economy platforms’ sustainable practices and proposes the best practices for sharing economy platforms to maintain a long-term sustainable marketplace.
Original languageEnglish
Pages (from-to)177-187
Number of pages11
JournalResources, Conservation and Recycling
Early online date6 Jun 2019
Publication statusPublished - Oct 2019

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Resources, Conservation and Recycling. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Resources, Conservation and Recycling, 149, (2017)
DOI: 10.1016/j.resconrec.2019.05.042

© 2019, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International


  • Customer intention
  • Mixed methods research
  • Sharing economy
  • Sustainable supply chain management

ASJC Scopus subject areas

  • Waste Management and Disposal
  • Economics and Econometrics


Dive into the research topics of 'Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective'. Together they form a unique fingerprint.

Cite this