Abstract
We reveal the current level of flexible admission systems (FAS) at UK universities, and explore its impact on student enrollment rates. We employ quantitative analysis techniques for data collected and customized from the Higher Education Statistics Agency (HESA) in the UK, during the period 2010–2015. To understand the impact of FAS on student enrollment, six statistical tests were conducted. Based on the level of FAS adopted by universities, we identified four groups of UK universities: very low, low, medium, and high levels of FAS. No robust evidence exists to support claims that universities which apply a higher level of FAS have higher student enrollment. The study results were based only on secondary data collected from HESA, so future studies should be based on other types of data. This paper attempts to cover the missing elements of previous literature and its traditional research techniques.
Original language | English |
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Pages (from-to) | 84-101 |
Number of pages | 18 |
Journal | Journal of Marketing for Higher Education |
Volume | 29 |
Issue number | 1 |
Early online date | 28 Dec 2018 |
DOIs | |
Publication status | Published - 2019 |
Externally published | Yes |
Keywords
- Admission systems
- HESA
- Student choice
- Student enrollment
- UK universities
ASJC Scopus subject areas
- Education
- Marketing